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Leadership and Sustainability: The SM Green Movement

The Tech Gamer · June 05, 2026
5 min read
Leadership and Sustainability: The SM Green Movement

 SM Supermalls continues to integrate sustainability into its core business strategy, evolving from a retail destination into a platform for community-driven environmental change. Through the SM Green Movement, the company balances its expansive operations with rigorous environmental stewardship and disaster resilience.

Meet the Leadership Team

Driving these initiatives is a team of experts committed to operational excellence and long-term environmental impact:

  • Junias Eusebio (Vice President for Operations): With over two decades at SM, he manages day-to-day mall operations, ensuring that facilities remain safe and customer-centric while championing community engagement programs.

  • Engr. Liza B. Silerio (Vice President for Corporate Compliance and Sustainability): A registered Civil Engineer with 28 years of experience, she spearheads SM’s sustainability and resilience programs. She is a 2026 Kampeon ng Lawa awardee and co-chair of the UNDRR ARISE Philippines Private Sector Alliance.

  • George T. Cheung (AVP, Waste Management & Sustainability Solutions): Head of waste solutions for SM and President of SM GUUN Environmental Company, Inc., he brings extensive experience in converting industrial residues into renewable resources.

Core Pillars of the SM Green Movement

The SM Green Movement is built on a legacy of proactive stewardship, often implementing conservation measures years before they became regulatory mandates.

PillarKey InitiativesCommunity Impact
Energy EfficiencySustainable design, smart tech, and renewable energy adoption.Reduces pressure on the national grid, benefiting local hospitals, schools, and homes.
Water ConservationAdvanced recycling, rainwater harvesting, and Sewage Treatment Plants (STPs).Ensures responsible water use and sustainable resource management across all mall locations.
Waste ManagementTrash to Cash, R-D-C bins, E-Waste, and Plastic Waste collection.Encourages public participation in segregation, leading to cleaner and greener public spaces.

Sustainability Digest 2025

The SM Supermalls Sustainability Digest 2025 highlights these efforts, documenting how the organization ensures its 89 malls in the Philippines and 9 in China remain resilient and environmentally responsible. By leveraging its role as a major developer and operator, SM continues to align its growth with the needs of the communities it serves, ensuring that its impact remains positive for future generations.

The Tech Gamer

Tech writer covering AI, web development, and the infrastructure powering modern software.

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