March is all about celebrating the icons who make things happen, and at SM Lanang, the spotlight is firmly on women led MSMEs. The WomenBizPH Trade Fair recently wrapped up a successful three day run from March 12 to 14, proving that Filipina entrepreneurs are the ultimate main characters in the local business scene.
In partnership with SM Supermalls, the fair was a vibrant marketplace featuring everything from artisanal pastries and handcrafted accessories to sustainable fashion and wellness products. But beyond the aesthetic booths, it was the stories of resilience and innovation that truly hit different.
Sassy’s Creation: Sustainable Fashion for EveryBODY
One of the standout brands, Sassy’s Creation Enterprise, is where traditional Philippine weaving meets modern tech and design. They produce ethically curated fashion staples using upcycled fabrics and local weaves.
The real impact? Their pieces are crafted by skilled women artisans, including home based mothers and women from the BJMP in Antipolo. By blending heritage with contemporary style, they are providing livelihoods while keeping Filipino craftsmanship relevant in today's wardrobe.
Legacies and New Beginnings: From Araro Cookies to Chicharon
Entrepreneurship often runs deep in the family or serves as a powerful tool for a total life reset.
Magpoc’s Pastry Products: Cynthia M. Eusebio is a third generation leader keeping her family’s Bataan legacy alive. By bringing traditional recipes like Araro cookies into the digital space, she is ensuring the next generation stays connected to these local flavors.
Kirby’s Chicharon: For Cebu based founder Cuevas Planas, her business was a path from survival to strength. Starting small by selling to local offices, she built her brand from the ground up, proving that you can rise again even from nothing.
Flaviano’s Health Food: Based in Laguna, this brand focuses on healthy innovation. Even during the pandemic, they kept pushing forward, developing better food options and using SM Supermalls as a platform to reach health conscious customers.
SM Supermalls: The Ultimate Launchpad for Local Brands
SM Supermalls is more than just a venue for these fairs. According to Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls, the goal is to treat these MSMEs as future major brands. By providing visibility and market access, SM helps nurture the next generation of Filipino business icons.
When you support these women led businesses, you are doing more than just buying a product. You are helping uplift families and empowering communities across the country. This Women’s Month, let’s keep that same energy and continue to stan our local entrepreneurs.
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