Marking its 100th anniversary at IFA 2026, Packard Bell has officially announced a massive global relaunch under the Acer Group. Celebrating a century of making technology accessible, dating back to its founding in Los Angeles in 1926. The historic brand returns with a refreshed visual identity built around a "dot" motif, a warm plain-spoken tone, and a core philosophy: “Tech it easy.”
“Celebrating our 100th anniversary is the right moment to go back to our roots. People need technology that helps them study, work, and stay in touch, all at a fair price. That is what ‘Tech it easy’ means our signature focus on keeping things simple,” said Valerie Piau, EMEA vice president at Acer Europe SA.
The New Lifestyle Collection
Leading the hardware wave is the DotBook, a 14.5-inch laptop designed for everyday browsing, streaming, and productivity. Alongside computing, Packard Bell is introducing a vibrant ecosystem of lifestyle accessories designed for everyday moments:
DotLoop: A portable suitcase vinyl turntable (€149, September).
DotTune: A home-listening audio speaker (€34.99, September).
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DotLine: A colorful 4G feature phone for digital-balance seekers (€69, November).
DotLook: Sleek audio glasses for music and calls without earbuds or screens (€99, September).
DotShine: A dedicated ring light for digital creators (€39, October).
DotCombo: A color-matched keyboard-and-mouse desktop set (€39, September).
DotBass: Vibrant, color-matching headphones (€29, September).
Steasy Collaboration: A connected mini-steamer developed with startup Steasy (€199, October), expanding the brand into smart kitchen appliances.
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The new collection will roll out across European retail channels starting in September 2026.
Important Question
What is the core philosophy and tagline behind Packard Bell’s 100th-anniversary brand relaunch at IFA 2026?
Answer
The brand’s relaunch centers around the philosophy and tagline “Tech it easy”, focusing on simple, affordable technology designed for everyday life.