Fashion Updates

New Store Openings at SM Supermalls: Upgrade Your Style and Active Lifestyle

The Tech Gamer · June 15, 2026
5 min read
New Store Openings at SM Supermalls: Upgrade Your Style and Active Lifestyle


 Whether you are looking to revitalize your fitness routine or simply elevate your everyday wardrobe, SM Supermalls is introducing a new wave of retail experiences across the Metro. These latest openings are designed to help you find your own pace, whether that means hitting the court or upgrading your daily style.

Getting Into the Game

Starting a new fitness journey requires the right environment and equipment. SM Podium has recently welcomed two destinations for those looking to level up their athletic game:

  • Wilson: Located on Level 2 of SM Podium, this store offers performance-driven gear and court-ready essentials. It is an ideal spot for those looking to inject more professional-grade quality into their active lifestyle.


  • Avari Tennis: For those practicing their swing, Avari Tennis has opened its first-ever SM branch on Level 5 of SM Podium. It provides specialized equipment for players of all levels looking to get rally-ready.


Showing Up, Your Way

Style is about how you present yourself daily, and these new arrivals offer options ranging from soft, wearable staples to premium statement pieces:

  • Ayumi: Soon to open at Level 3, North Towers of SM North EDSA, Ayumi brings a collection of wearable staples that emphasize effortless, everyday styling.


  • Ball & Chain: Making its debut in the Philippines, this pop-up store at Level 2, The Block, SM North EDSA, offers bold, edgy pieces perfect for those looking to add a distinct flair to their wardrobe.


  • Coach: For a balance of function and premium design, the soon-to-open Coach store on the 2nd Level, Mega B of SM Megamall will feature modern classics. These pieces are crafted for those who need high-quality staples that transition seamlessly between busy workdays and relaxed downtime.

Why It Matters


The evolution of SM Supermalls reflects a shift toward meeting the varied needs of modern shoppers. By curating a mix of performance-focused athletic brands and elevated fashion labels, these malls serve as more than just shopping centers. They act as community hubs where residents can discover new hobbies, refine their personal style, and find products that support their specific lifestyle goals.

Final Thoughts


Whether you are in your active era or looking to refresh your personal collection, these new stores offer fresh opportunities to experiment and improve. Visit your nearest SM mall to explore these latest collections and find the pieces that best fit your daily routine.

The Tech Gamer

Tech writer covering AI, web development, and the infrastructure powering modern software.

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