Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled back the curtain on its newest anthem, “Gala To The Max.”
Performed by the rising P-pop trio DNA, the track is more than just a catchy earworm—it’s a high-energy tribute to the evolution of mall culture. In 2026, SM isn't just a place to buy things; it’s officially your "third space" where community, subcultures, and self-expression collide.
The Sound of a New Generation
Produced alongside StarPop, "Gala To The Max" features the synchronized vocals of real-life sisters Ezri, Julia, and Tasha. The track is strategically designed to be the definitive score for your next TikTok transition or weekend vlog.
Whether you are hitting the SM Active Hub for a fitness milestone, diving into a gaming marathon at Cyberzone, or having a "paw-some" afternoon with your furbabies, this anthem captures the mood of living life at full volume.
More Than a Destination: It’s an Identity
JonJon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasizes that the mall has become an extension of the shopper’s identity.
"At SM, we’ve always been about creating spaces where memories are made. With ‘Gala To The Max,’ we’re celebrating that unique energy our shoppers bring. It’s about your vibe and your tribe."
Key Pillars of the "Gala To The Max" Movement
Your Vibe: Celebrating individual passions—from anime and K-pop fandoms to niche tech hobbies.
Your Tribe: A space for the "crew" to meet, whether for dance rehearsals, study groups, or competitive sports.
Lifestyle Integration: From Large-scale festivals to quiet aesthetic corners, the mall fits every lifestyle need.
Join the Movement
The official rollout is currently happening across all SM malls nationwide. Expect to hear the track echoing through the halls as the community begins to show off their moves. SM is officially calling on all shoppers: come as you are, bring your tribe, and show the world how you Gala To The Max.
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