Innovation and customer excellence just reached a new peak for the Philippines. In a major win for local business, SM Supermalls was officially named Organization of the Year at the prestigious 2026 Asia-Pacific Stevie Awards held in Macao. This marks the second time the retail giant has claimed this top tier honor, proving that its "customer first" strategy remains a benchmark across the region.
The win was supported by a massive haul of 30 individual awards, including four Gold, 13 Silver, and 13 Bronze trophies. From tech driven sustainability to inclusive community programs, SM’s multi faceted approach to modern retail has clearly set it apart as a regional leader.
A Win for Sustainable and Tech-Driven Retail
The Stevie Awards recognized SM’s aggressive push toward environmental stewardship. The brand has successfully integrated eco friendly tech and green policies into its daily operations, proving that large scale business can lead the way in protecting the planet.
Powered by the Sun: Expansion of solar powered mall rooftops to reduce carbon footprints.
SM Green Movement: Meaningful water conservation and coastal cleanup initiatives.
Save Water Program: Embedding sustainability into the core of the mall experience.
Inclusion and Community at the Heart
Beyond the hardware and tech, the awards highlighted SM’s commitment to "social good." The brand’s mission to be a Mall for All was a standout theme during the ceremony.
Initiatives like Movies for the Blind and the nationwide SM Job Fairs were celebrated for creating inclusive spaces. These programs ensure that opportunities and entertainment are accessible to all, regardless of physical ability or economic background.
Celebrating Culture and Youth
SM continues to transform its spaces into cultural stages. Programs like the Philippine International Pyromusical Competition and Mindanao Art were cited for bringing world class creativity closer to local communities.
Furthermore, the brand’s focus on the next generation through the SM Super Spelling Bee and SM Little Stars highlights its role in nurturing young talent and strengthening family bonds.
Global Expansion: From Laoag to China
The 2026 recognitions also shed light on SM’s successful expansion. New destinations like SM City Laoag and the heritage focused Mallseum in SM City La Union demonstrate how the brand adapts to local identities.
The excellence extends across borders as well, with SM China winning big for campaigns like "Mango Vibes Only" in Yangzhou and wellness driven activations in Jinjiang. This underscores SM’s strength as a regional powerhouse capable of delivering immersive experiences across different markets.
Why It Matters
Winning a Stevie is often called the "Business Oscar," and for a tech savvy generation, it serves as a seal of approval. It shows that SM Supermalls is not just a place to shop but a dynamic ecosystem that uses innovation to improve lives. Whether it is through solar power, inclusive jobs, or digital lifestyle hubs like the SM Active Hub, the goal is a "maxed out" experience for every visitor.
Final Thoughts
Accepting the award in Macao, Executive Vice President Joaquin L. San Agustin dedicated the win to the millions of customers, tenant partners, and employees. As SM Supermalls continues to evolve, this regional recognition confirms that they are on the right track in building destinations that grow with communities.
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