A Gold Standard Partnership TCL and Asia’s Superstar Kathryn Bernardo Mark 4 Years of Inspiring Greatness

Still the face of excellence, Asia’s Superstar Kathryn Bernardo beams with excitement at her official contract signing ceremony with TCL Philippines. Riding the momentum of its strong performance at recent industry award shows, TCL Electronics, the Triple Global Top 1 TV Brand and a leader in fresh air air conditioner sales, has marked another major milestone in 2026. The tech company has officially renewed its partnership with Kathryn Bernardo for the fourth consecutive year, highlighting a shared pursuit of excellence and a commitment to Inspiring Greatness across the Philippines.​

The partnership was formally renewed during a contract signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitchez, together with Kathryn’s management team VCM, led by Francis Vidanes, signaling a new chapter of collaboration and shared vision for the brand.​

TCL Brand Manager Joseph Cernitchez emphasized that Kathryn Bernardo has become integral to TCL’s identity in the Philippines. He noted that her credibility, consistency, and influence reflect the company’s own pursuit of excellence and innovation. He added that the brand is excited to strengthen the partnership and develop campaigns that continue to inspire Filipinos, bringing TCL’s technology and values even closer to everyday homes.​

For Kathryn, renewing the partnership was a natural and heartfelt decision after witnessing and contributing to TCL’s growth over the past four years. She has seen the brand evolve from a challenger to a recognized global industry leader and feels that her personal journey mirrors this rise. She shared that she has always wanted to work with a company that never stops innovating and that she is proud to grow alongside a team that truly Inspires Greatness.​

From left to right, VCM’s Francis Vidanes, Asia’s Superstar Kathryn Bernardo, TCL Deputy Marketing Director Shae Yu Xiaoling, and TCL Brand Manager Joseph Cernitchez stand together as they celebrate the renewal of this enduring partnership.​

The collaboration is deeply personal for Kathryn. As she settles into life in her own home and embraces the responsibilities of adulthood, she has intentionally chosen to fill her space with TCL products that she proudly represents. It is a reflection of how TCL’s innovation supports her lifestyle as a modern, independent woman.​

She shares that having a home powered by technology she can trust makes her feel truly blessed and turns her space into a haven. One of her favorite companions at home is her TCL QD Mini LED TV, which delivers vivid picture quality that makes movie nights and series marathons feel more immersive and relaxing.​

Staying in has also become more refreshing and comfortable with her TCL FreshIN 3.0 Air Conditioner. The unit offers next generation comfort with intelligent features that help keep her space cool and inviting. With intuitive voice control, she can adjust the settings without lifting a finger, allowing her to enjoy quiet, smarter, and more efficient moments at home while also saving energy.​

Even with a busy schedule, Kathryn manages her household tasks with surprising ease, thanks in part to the TCL Super Drum C682. Laundry, once a tedious chore, has become a simple part of her routine. With user friendly controls and efficient performance, the Super Drum allows her to load her clothes, start the cycle in a few taps, and reclaim more time for her craft, family, and personal life.​

She also finds joy in the everyday moments, such as grocery shopping for her home. Kathryn enjoys being hands on in selecting what goes into her kitchen and relies on the TCL Free Built In Refrigerator to keep everything fresh and well organized. Its sleek, flush fit design blends seamlessly into her space, reflecting her preference for both style and practicality as a modern homeowner.​

Four years and counting, Kathryn Bernardo continues to be the face of TCL Electronics in the Philippines, proudly reaffirming her role and signing on for another year of Inspiring Greatness. Navigating the many dimensions of adult life has become more graceful for her, with TCL serving as a trusted co pilot that turns daily tasks into seamless experiences.​

From managing her first home to mastering everyday responsibilities, Kathryn credits TCL’s innovative technology with giving her the ease and confidence she needs to thrive in this new chapter. She is excited about what comes next, expressing her anticipation for upcoming TCL innovations that will further transform modern living.​

She shares that she is proud to grow with TCL and looks forward to future products that promise to be true game changers, not only for her own home but also for Filipinos who value the comfort and convenience of smart living. With so much on the horizon, both Kathryn and TCL are poised to continue inspiring greatness together in the years ahead.