MSME Summit 2025: Epic Entrepreneurial Quest Unlocked at SM Supermalls


The MSME Summit 2025 marked a major raid event in the Philippine entrepreneurship ecosystem. Jobstreet by SEEK Philippines and SM Supermalls partnered to create the ultimate raid hub for Filipino micro, small, and medium enterprises (MSMEs) at the SM Mall of Asia Music Hall. This was a full-scale gaming tournament for business success with power-ups and networking quests.

Boss Battle Begins: The Partnership Launch

Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, opened the summit with a clear guild mission: supporting MSMEs as the driving force of the Philippine economy.

Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, declared: "SM is not just a venue, it's a partner in every MSME's success story." With 70% of SM's tenants being MSMEs, this co-op multiplayer model showcases true ecosystem power.



Leveling Up: Key Workshop Quests

Multiple skill-building stations unlocked new game mechanics for business scaling:

  • First Hire Power-Up: Mr. Henry Jose "Joey" Yusingco of Jobstreet revealed secret builds for scaling your first team.
  • AI Tech Build Specs: Ms. Arlynne Roa-Awayan of Asia Pacific College showed how AI optimization separates casual players from pro gamers.
  • Logistics DLC: Lalamove PH, 2GO Travel, and DITO BizBayan provided critical infrastructure quests for supply chains and digital transformation.
  • Budget Marketing Hacks: Ms. Life Dawn Cervero of TikTok revealed cheat codes for smart marketing. Pro builds know social media is their primary raid zone.
  • Finance Hack Masterclass: BDO, Maya, RCBC, BanKo, and Asialink shared advanced finance builds unlocking scaling potential.

Challenge Mode: The Partner Passport Challenge

Think raid dungeon. Attendees rotated through partner booths earning achievement unlocks and collecting rare loot in partnerships and business solutions. Each booth offered unique value: hiring tools, digital platforms, logistics networks, and financial instruments.



Success Story: 1919 Chocolate Raid Completion

Kay and Karl Santos of 1919 Chocolate shared their scaling story. Their journey from startup to recognized brand illustrated the entrepreneurial meta: consistent execution, quality optimization, and strategic partnerships. This is what boss fight victory looks like in Philippine business.

The Grand Loot: MSME Summit Impact

The MSME Summit 2025 delivered its core mission: connecting Filipino entrepreneurs with resources, strategies, and partnerships to level up. From financing power-ups to AI tech specs, every workshop gave MSMEs competitive edge in the digital economy.

About SM Supermalls: The Platform Evolution

Celebrating 40 Super Years of Evolving With You, SM Supermalls operates 88 malls nationwide as Southeast Asia's largest mall platform. As the country's biggest marketplace for MSMEs, SM champions Filipino entrepreneurship. With nearly 70% tenants being MSMEs, SM understands that MSME success equals platform success: the ultimate multiplayer win-condition.

Visit msme.smsupermalls.com or email customercare@smsupermalls.com to level up your business with SM today.

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