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Showing posts from June, 2025

Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV

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Haier Philippines, in strategic partnership with Abenson, officially launched its latest innovation—the Haier Mini LED TV—during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store.  With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households. Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration.  In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.” Echoing t...

TCL Unveils Inspiring Court at Araullo High School in time for Olympic Day

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  The newly refurbished TCL basketball court at Araullo High School, United Nations Street, Manila As a leading global technology brand, TCL has always strived to "Inspire Greatness," a philosophy that perfectly aligns with the Olympic spirit. As the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, TCL remains committed to fulfilling its corporate social responsibility, supporting the Olympic Sustainable Development Goals, and building a better future. Through this initiative, TCL reinforces its commitment to the Olympic spirit, offering an exciting and meaningful basketball event that delivers exceptional experiences. It unites top local basketball players and professional coaches in a revitalized venue, aiming to inspire greatness among young, aspiring athletes at the grassroots level. The event, dubbed the ‘TCL Basketball Camp,’ took place at Araullo High School in Manila, gathering top basketball players fro...

MERANAW IDENTITY AND HERITAGE AT THE HEART OF THE 1ST MARAWI CHILDREN'S BOOK FEST

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The National Book Development Board (NBDB), in partnership with Aklat Alamid, will host the first-ever Marawi Children’s Book Fest on June 27-29, 2025 at the Mindanao State University’s main campus. The event aims to equip authors, illustrators, and publishers with the necessary skills and knowledge in producing children’s books, while highlighting Meranaw culture and traditions. “There should be available quality and accessible Maranao books that represent who they are and the way they live. In the 2023 National Readership Survey results, there was a notable decline in reading non-school books, which was at 43% for children. Access to books emerged as the primary reason for the decline, with limited awareness of public libraries and constraints in time and distance, " said NBDB Executive Director Charisse Aquino-Tugade.  She added, “NBDB’s grant supports publishing stakeholders in enhancing their skills and knowledge through professional development events such as the Marawi Chil...

ExoMind Launches in the Philippines: A Breakthrough in Mental Wellness Technology

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From skincare to self-care, Luminisce Holistic Skin Innovations takes its wellness philosophy to the next level with the launch of ExoMind, a non-invasive brain stimulation treatment designed to support mental clarity, emotional balance, and overall well-being. Using targeted magnetic pulses, ExoMind stimulates key areas of the brain—particularly the dorsolateral prefrontal cortex (DLPFC)—to help reduce anxiety, lift mood, and restore mental energy. The treatment is fast, comfortable, and has no downtime, making it ideal for today’s fast-paced lifestyles. Patients experience improvements in sleep quality, stress levels, emotional eating, and concentration, making it a holistic tool for those experiencing burnout, brain fog, or emotional imbalance. “At Luminisce, we believe beauty starts from within—and that includes the mind,” shares Dr. Kaycee Reyes, founder and medical director of Luminisce. “With ExoMind, we’re able to offer a treatment that supports both emotional and physical well...

TCL QD-MiniLED: Setting the New Gold Standard for Visual Excellence

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  Clarity is paramount for any visual display, transforming everyday viewing into an immersive experience. Whether you're enjoying a cozy movie night or binge-watching the latest K-drama, you want a TV that renders every color, shadow, and scene with stunning detail.  Go for a TV with brighter visuals and richer contrast. TCL, the Triple Global Top 1 TV Brand and a trusted leader in home appliances, finally announces the arrival of TCL C7K QD-MiniLED TV.  Dubbed a groundbreaking innovation that sets a new benchmark for TV technology.   The TCL C7K delivers a powerful, precise, and purely immersive viewing experience. Every scene, every pixel, and every detail comes through with incredible clarity. Whether you're directly in front or off to the side, the view remains breathtakingly sharp. Enjoy the cinematic experience from the comfort of home, without the hassle of a crowd. “Finally, the time has come to meet the newest TCL QD-MiniLED TV featuring cutting-edge t...

TCL and Arsenal Elevate Partnership to Unlock Global Opportunities

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Arsenal and TCL, a global leader in consumer electronics, have announced the expansion of their partnership into a multi-year global agreement. Building on a successful regional collaboration since 2023, TCL will now become Arsenal’s Official Global Consumer Electronics Partner, further strengthening the connection with supporters across international markets. Arsenal and TCL began working together in 2023 as regional partners focused on the UK, Middle East, and Africa. As Global Partner, TCL will take the partnership to new markets, deepening the connection with Arsenal supporters around the world.    The partnership builds on two years of impactful content and engagement with supporters, aligned to the brands’ shared values of progress, innovation, and excellence.  Following on from the Inspire Greatness activation, supporters can expect further storytelling through the partnership, including men’s first team player and newly appointed TCL ambassador, Bukayo Saka as wel...

An A’TIN’s question to ‘Ninang’ Acer results in a billboard and train wrap for SB19

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Guess what happens when an excited fan challenges a brand on Facebook? If you're Acer Philippines and the fan is asking for bigger images of P-Pop Kings SB19, you deliver! It all started when a Facebook user commented on the #AcerCampus2025 cover photo featuring SB19, "Ninang, wala bang ilalaki ito!? Malabo po ang Mahalima.” Without missing a beat, Acer Philippines shot back with an epic reply: "Sige ipapa-billboard natin."  In just one week, Acer Philippines fulfilled this request with an "Ok na ‘to" along with a photo of a massive #AcerCampus2025 billboard along EDSA. But the fun didn't stop there. Acer went all out by surprising A’TIN with a train wrap on the LRT Line 2! "Acer goes above and beyond for its brand ambassadors, who embody the spirit of the brand and this campaign," says Princess Laosantos, Senior Marketing Manager at Acer Philippines. “When your ambassadors have such passionate fans, you have to match their energy.” The #Acer...

Haier and Magic Appliance Center Unveil New Showroom at Magic Mall Urdaneta

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Haier Philippines, in partnership with Magic Appliance Center, proudly launched the grand opening of its new Haier Showroom at Magic Mall Urdaneta. The event marked a significant milestone in bringing world-class innovation and smarter home solutions closer to Filipino households. The launch showcased Haier’s innovative lineup of home appliances, including the Haier Multi-Door Inverter Refrigerators, Front Load Washing Machines, Televisions, Air Conditioners, and Gas Ranges. The showroom is designed to provide a hands-on experience for customers, highlighting Haier’s commitment to intelligent living through innovation — perfectly captured in its tagline: #MoreCreationMorePossibilities . Guests were welcomed with a grand presentation of Haier’s most innovative appliances, led by the product managers who detailed the features and benefits of each product. A live Q&A session gave attendees the opportunity to directly interact with Haier experts and gain insights on how these appliance...