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Showing posts from February, 2025

ARISE Philippines holds first Annual General Meeting, setting the stage for a resilient 2030

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The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide. Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards.  The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role ...

SM Viyline MSME Caravan: Strengthening community ties at SM City Baguio

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The much-anticipated second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to take place at SM City Baguio from February 19-25, 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. This collaboration between Viyline and SM aims to boost local businesses while promoting community engagement, and the event is poised to be a game-changer for MSMEs in the region. A highlight of the event will be the presence of Viy Cortez, renowned influencer and wife of popular YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez will grace the opening ceremony, adding a touch of excitement and star power to the event. Her involvement in this initiative underscores the significance of the MSME Caravan as an opportunity to elevate the community. The Viyline MSME Caravan is more than just a bazaar—it’s a collaborative effort to strengthen the local economy, support budding entrepreneurs, and ce...

What’s New at SM Supermalls? Discover the Freshest Finds, Tastes, and Trends at the #HomeOfFirsts!

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Discover what’s next and what’s new at SM Supermalls—your ultimate destination for the freshest flavors, trendiest lifestyle finds, and exclusive collectibles. With exciting new openings and upcoming must-visit spots, there’s always something to look forward to! SM North EDSA Flavors to Savor Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves.  Trendsetting Styles & Lifestyle Must-Haves Dr. Martens is already making bold style statem...

SM Book Nook Reading Festival brings Filipino stories to life at SM Aura

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The SM Book Nook Reading Festival, held on January 31, 2025, at the Book Nook in SM Aura, drew 500 book lovers of all ages for a dynamic celebration of Filipino literature and creativity. From engaging author meet-and-greets to lively performances and informative workshops, the festival offered a rich array of literary experiences. Interactive storytelling and inspiration One of the festival's highlights was the launch of SM Book Nook's innovative "Pass the Plot" board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity. A major highlight of the event was the presence of renowned literary personalities such as National Artist for Literature Virgilio Almario (Rio Alma), Dean Tony Laviña, Hans Pieter Arao, and Jayson Fajardo. Attendees had the unique opportunity to connect with these esteemed authors, get their books signed, and engage in insightful conversations. The festival also showcas...

Bringing Light and Hope: SM Cares Partners with Global Peace Foundation to Empower Sustainable Communities

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SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas. The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth. A Shared Commitment to Uplifting Communities Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamal...

What’s New at SM North EDSA? Must-Try Shops & Eateries!

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SM North EDSA continues to redefine the shopping and dining experience with an exciting lineup of new tenants spread across its sprawling mall. With a diverse array of fresh concepts, unique dining spots, and immersive attractions, there’s always something new to explore at this premier shopping destination. From Milksha’s highly anticipated first-ever concept store in the Philippines to the latest specialty shops at The Block, here’s a closer look at what awaits you at SM North EDSA. The Block: A Hub of Exciting New Stores The Block at SM North EDSA is buzzing with energy as it welcomes a new wave of shops and experiences designed to delight shoppers of all ages. Whether you’re in the mood for a culinary adventure, searching for the latest pop culture merchandise, or looking for an immersive play space for kids, The Block is your ultimate destination for fun and discovery. Tonkotsu Kazan (The Block, Ground Floor) Indulge in the rich and flavorful world of authentic Japanese ramen at T...

SM Prime and DENR bolster Manila Bay cleanup efforts with high-tech trash boat

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In a joint effort for Manila Bay, SM Prime Holdings (SM Prime), together with the Department of Environment and Natural Resources (DENR), was present for the handover of a state-of-the-art catamaran trash boat to complement the ongoing battle against water pollution. DENR received the boat last January 31, along with essential navigation and safety equipment as well as cleaning tools. The 30-foot catamaran will be operated by the DENR Metropolitan Environmental Office - South Zone and will contribute to the agency's capacity to combat water pollution and preserve the vital marine ecosystem. This donation strengthens the DENR's arsenal in its multifaceted approach to cleaning Manila Bay. The catamaran will enable more efficient removal of floating debris and waste, contributing to the broader effort to improve water quality and restore the bay's ecological health. The partnership with SM Prime exemplifies the power of public-private collaborations in tackling complex environ...

#ColorsInBloomAtSM: A Burst of Color, Culture, and Celebration

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This year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture. A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region. The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs. The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspir...

SM strengthens pivot to solar PVs in support of DOE’s renewable energy goals

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As the world continues to grapple with depleting resources, the need for renewable energy has never been more urgent. Malls, as significant energy consumers, have a unique opportunity to lead the charge towards a greener, more sustainable future by adopting renewable energy solutions that can significantly reduce their environmental impact. Understanding this, SM has been continuously ramping up its renewable energy initiatives by adopting solutions that lower its carbon footprint. One such solution is the adoption of solar photovoltaic (PV) systems, which provide clean and renewable energy by converting sunlight directly into electricity. This allows SM to reduce its reliance on fossil fuels, lower energy costs, and contribute to a greener environment. Expanding solar power across SM malls As of February 2025, SM is nearing full operations for the solar PV systems installed in 45 of its properties across the country, with more slated for retrofitting soon. SM’s use of solar PV systems...

Discover Milksha's first concept store at SM North EDSA – Your ultimate destination for pure, fresh, and natural milk tea

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Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines! Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan. Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip.  Fresh. Pure. Authentic. Milksha’s secret to success? It’s the flavors enhanced by special ingredients, i...

International Olympic Committee and TCL announce long-term global TOP Partnership through to 2032

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The International Olympic Committee (IOC) today announced a Worldwide Olympic Partnership with global technology company TCL through to 2032. TCL will be the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.  TCL products will drive new experiences for fans and athletes, from digital displays at the Olympic Games to household appliances in the Olympic Village. Through this new partnership, the organisations will also work together to bring the magic of the Olympic Games to billions of fans around the world through innovative marketing campaigns. TCL will play an important role as the IOC progresses its Olympic AI Agenda – including supporting fan and athlete experiences on site and at home. TCL will also support the “Athletes Moments” initiative at the Olympic Games allowing athletes to connect with loved ones around the world immediately after their competition. As a result of the agreement, the IOC will redistribute...

160-km Freedom March to Honor WWII Heroes Resumes in 2025

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The legacy of valor and sacrifice continues as descendants of World War II Filipino and U.S. veterans, alongside military personnel, government officials, members of the diplomatic community, students, and families, take part in the annual Freedom March. This historic event commemorates the 83rd anniversary of the Battle of Bataan and honors the heroic endurance of those who endured the infamous Bataan Death March. Philippine Veterans Bank (PVB), in partnership with the Philippine Veterans Affairs Office (PVAO) and the Department of National Defense (DND), will once again lead this solemn tribute on March 1-2, 2025. The 160-kilometer commemorative walk traces the exact historical route of the Death March, starting from Mariveles, Bataan, and concluding in Capas, Tarlac.  "The Freedom March is more than just a walk; it is a moving testament to the courage and sacrifice of our World War II heroes. As we retrace their steps, we ensure that their stories live on, inspiring future gene...

Kathryn and Her TCL C655 QLED PRO TV: A Perfect Match

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TCL's main ambassador and Asia’s superstar Kathryn Bernardo has finally revealed her top secret during the recent renewal contract signing for her partnership with the top electronics brand in the Philippines. Kathryn’s biggest revelation, which captured her heart, was, "Movie nights have always been special to me, and my TCL C655 QLED PRO TV makes them even better! The picture quality is just amazing—it’s like bringing the cinema at home." The TCL C655 QLED PRO TV features cutting-edge quantum leap color technology. This innovation unlocks a world of vibrant colors, delivering unmatched depth and brightness for every shade, along with deeper contrasts and sharper details. "The picture quality is incredible! It really feels like I have my own personal cinema at home" Kathryn enthuses. TCL's innovative QLED PRO Display sets a new standard for color accuracy. This revolutionary technology ensures a lifelike viewing experience, where every detail shimmers wit...

HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

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HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales. In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance. By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4...