Big Brands Share How Shopee Helps their Business Grow Online
With the pandemic causing significant changes in consumer shopping behavior , brands ramp up their marketing efforts by expanding their presence on e-commerce platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of online shoppers fueling the need for digital transformation, three brands share how they remain top-of-mind while establishing themselves as a strong player in the digital space through the support of Shopee’s ecosystem. Unilever Unilever has continued to optimize its marketing strategy based on what’s most relevant to shoppers and what will help address their present needs. Through Shopee, the brand provided Filipino shoppers with safe access to a wide range of personal care, home care, and food essentials. Timely feedback from shoppers is now easier to enrich their online shopping experience while also maximizing the full suite of in-app solutions within the Shopee platform, such as search, affiliate marketing, and livest...