SUN LIFE’S #liveBrighter Campaign: MillenialsFor A Financially Prepared Generation
The new generation of workforce, known as the Millenials, wants to grow with a company that respects their individuality while being part of a noble cause. Such opportunity is possible when one becomes a Financial Advisor. This is a door that Sun Life (of Canada) Philippines, Inc. opens wider with a recruitment drive called #LiveBrighter. It aims to present the profession as a career choice for Millennials who wish to have the time and resources to pursue their passions as they advocate financial foresight and planning. “Millennials are known to be slashers as they juggle a lot of things live travelling, blogging, and other passion projects on top of their regular 8-5 jobs. It sounds very aspirational but how can they sustain this in terms of time and resources?” said Sun life Recruitment Manager Fin Bernardo. “With that in mind, we see that the profession of a Financial Advisor is a perfect fit for their lifestyle,” added Bernardo. After introducing the Financial Advisor in p...